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Press & Media — 2015

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PRESS RELEASE

New 'Mystery of the Map' Island on Poptropica Reveals Intriguing Story Behind Virtual World for Kids

New Online Adventure Launches Today for Members With Early Access

BOSTON – May 21, 2015 — Poptropica's daily installments of its Graphic Novel, Volume 1: 'Mystery of the Map' may have ended, but the adventure continues with the Early Access Launch this afternoon of 'Mystery of the Map Island.' Non-Members will have access to a limited demo of the Island before they can embark on the complete quest on June 11, 2015. 'Mystery of the Map' reveals the surprising story behind the origin of Poptropica, the beloved and popular virtual world.

On 'Mystery of the Map Island,' Poptropica players will join Oliver, Mya, and Jorge on a thrilling adventure that begins with an innocent hot air balloon ride and quickly turns into the thrills and danger behind the creation of Poptropica. Along the way, they will encounter a lost Viking settlement, an island unstuck in time, a magical map with power beyond understanding, and a devious plot that could unravel the very fabric of Poptropica.

'For the past few months, tens of thousands of kids around the world anxiously awaited each installment of the Poptropica Graphic Novel. Now their fun will continue as they interact with Oliver, Mya and Jorge and become immersed in the adventure on 'Mystery of the Map Island,' said Jess M. Brallier, publisher of Poptropica.

During Early Access, Poptropica Members will have access to a Dodo Bird and a Pig costume in the Poptropica Store. All players can download a free desktop wallpaper and an in-game item.

Illustrated by Kory Merritt and written by Max Brallier, the Poptropica Graphic Novel, Volume 1: 'Mystery of the Map' was adapted from a screenplay by Jeff Kinney, Poptropica creator and author of the bestselling 'Diary of a Wimpy Kid' series. Merritt, a K-6 art teacher from Hammondsport, New York, is the winner of the 2007 John Locher Memorial Award for Cartooning; creator of the online children's book, 'Lost Side of Suburbia,' for GoComics and Funbrain.com; and co-creator of the Poptropica Comics for GoComics. An emerging force in children's publishing, Brallier is the author of the hit illustrated novel 'Galactic Hot Dogs.' Originally published on Funbrain.com and featured as a Poptropica Island, 'Galactic Hot Dogs' recently made the leap from online to book stores with Simon & Schuster's publication of 'Galactic Hot Dogs #1: Cosmoe's Wiener Getaway.'

Hundreds of millions of kids have visited Poptropica since its launch nearly eight years ago, and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog. Parents can keep up to date on new Island releases and features on Poptropica by following the Poptropica Creators on youtube.com/poptropicacreators, facebook.com/OfficialPoptropica, plus.google.com/+poptropica, or at Twitter.com/poptropica.

About Poptropica (https://www.poptropica.com/)

Poptropica is a virtual world available for the desktop, Apple, and Android devices, in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a 'Poptropican' character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island. Kids can also unleash their imagination with Poptropica Realms. They can build, destroy, and create Realms of their own design which they can share with the Poptropica Creators.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies and compete in head-to-head competition. Parents can always trust that their children are playing – and learning – in a safe online and mobile environment.

Poptropica is published by Pearson, the world's leading learning company.

Apple is a trademark of Apple Inc., registered in the U.S. and other countries.
Android is a trademark of Google Inc.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica,
lwolfe@lwolfe.com
773-278-2800

###

PRESS RELEASE

Poptropica Graphic Novel Launches, Begins to Reveal Surprising Story Behind Virtual World for Kids

Created by 'Galactic Hot Dogs' Author Max Brallier, 12-Book Series Unfolds One-Page-Per Day on Poptropica

BOSTON – Feb. 17, 2015 — For nearly eight years, hundreds of millions of kids from around the world have visited Poptropica to explore and play. Now with today's launch of the Poptropica Graphic Novel, the surprising story behind the popular virtual world for kids will be revealed in a 12-book series.

Written by Max Brallier, the Poptropica Graphic Novel is adapted from a screenplay by Jeff Kinney, Poptropica creator and author of the bestselling 'Diary of a Wimpy Kid' series. In a story that will unfold by one page per day, Poptropica players will join Oliver, Mya and Jorge on an adventure that begins with an innocent hot air balloon ride and quickly turns into the thrills and danger behind the creation of Poptropica.

An emerging force in children's publishing, Max Brallier is the author of the hit illustrated novel, 'Galactic Hot Dogs,' published on Funbrain.com and recently featured as a Poptropica Island; as well as 'Last Kids in the World,' published by Penguin; 'Eerie Elementary,' writing as Jack Chabert for Scholastic; and numerous 'Adventure Time' titles from Penguin.

The Poptropica Graphic Novel is illustrated by Kory Merritt, a K-6 art teacher from Hammondsport, New York. Winner of the 2007 John Locher Memorial Award for Cartooning, Merritt is the creator of the online children's book, 'Lost Side Suburbia,' for GoComics and Funbrain.com, and co-creator of the Poptropica Comics for GoComics.

'Beginning with 'Volume 1: Mystery of the Map,' the Poptropica Graphic Novel will reveal the intriguing story of the virtual world's creation to its millions of fans from more than 200 countries around the world,' said Jess M. Brallier, publisher of Poptropica. 'As they read each new installment, kids will be amazed by the adventures of Oliver, Mya and Jorge, the brave trio that begins to unravel the surprising story behind the Islands known as Poptropica.'

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog. Parents can keep up to date on new Island releases and features on Poptropica by following the Poptropica Creators on youtube.com/poptropicacreators, facebook.com/OfficialPoptropica, plus.google.com/+poptropica, or at Twitter.com/poptropica.

About Poptropica (https://www.poptropica.com)

Poptropica is a virtual world available for the desktop, Apple, and Android devices, in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a 'Poptropican' character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island. Kids can also unleash their imagination with Poptropica Realms. They can build, destroy, and create Realms of their own design which they can share with the Poptropica Creators.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies and compete in head-to-head competition. Parents can always trust that their children are playing – and learning – in a safe online and mobile environment.

Poptropica is published by Pearson, the world's leading learning company.

Youtube Poptropica Mystery Of The Map Ehow

Apple is a trademark of Apple Inc., registered in the U.S. and other countries.
Android is a trademark of Google Inc.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica,
lwolfe@lwolfe.com
773-278-2800

###

PRESS RELEASE

First New Poptropica Island of 2015 Debuts: 'Galactic Hot Dogs Island'

Zany New Adventure on Popular Virtual World Based on Hit Illustrated Novel From Funbrain.com

BOSTON – Feb. 2, 2015 — Today Poptropica unveiled its first new Island of 2015 with the Early Access Launch for Poptropica Members of 'Galactic Hot Dogs Island.' Non-Members will have access to a limited demo of the Island before they can play the entire experience on February 19, 2015. The zaniest Poptropica adventure yet, 'Galactic Hot Dogs Island' is based on the hit illustrated novel published on Funbrain.com, the site that debuted the bestselling 'Diary of a Wimpy Kid' series online.

When Poptropica Players arrive on 'Galactic Hot Dogs Island,' they will meet five friends: Cosmoe the Earth-Boy, a heroic, adventure-seeking 13-year-old; Goober the Symbiotic Blob, a rubbery, shape-shifting creature who is symbiotically attached to Cosmoe's arm; Big Humphree, a hulking alien; F.R.E.D., their handy-but-grumpy little robot; and Princess Dagger, a half-evil, half-awesome princess. Together this crazy crew travels the universe aboard a spaceship - the Neon Wiener.

Lincoln Peirce, creator of the bestselling 'Big Nate' series, called 'Galactic Hot Dogs,' 'an insanely entertaining, eye-popping adventure.'

Kids can read Book 1 of 'Galactic Hot Dogs' on Poptropica. Galactic Hot Dogs is written by Max Brallier and illustrated by Rachel Maguire. In addition to becoming an Island on Poptropica, kids will be able to follow along with the adventures of Cosmoe and friends in a book coming out on May 5, 2015.

'It is great fun to introduce Cosmoe, Princes Dagger and their friends from 'Galactic Hot Dogs' to the world of Poptropica,' said Jess M. Brallier, publisher of Poptropica. 'They will take players on an imaginative and thrilling exploration of space, friendship, bad guys, young romance and the business of selling hot dogs across the galaxy.'

While 'Galactic Hot Dogs Island' is free to all players, Poptropica Members will have access to a Galactic Space Suit and Galactic Hot Dogs poster customized with their avatar.

Hundreds of millions of kids have visited Poptropica since its launch nearly eight years ago, and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog. Parents can keep up to date on new Island releases and features on Poptropica by following the Poptropica Creators on youtube.com/poptropicacreators, facebook.com/OfficialPoptropica, plus.google.com/+poptropica, or at Twitter.com/poptropica.

About Poptropica (https://www.poptropica.com)

Poptropica is a virtual world available for the desktop, Apple, and Android devices, in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a 'Poptropican' character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island. Kids can also unleash their imagination with Poptropica Realms. They can build, destroy, and create Realms of their own design which they can share with the Poptropica Creators.

Secret Of The Map Poptropica

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies and compete in head-to-head competition. Parents can always trust that their children are playing – and learning – in a safe online and mobile environment.

Poptropica is published by Pearson, the world's leading learning company.

Apple is a trademark of Apple Inc., registered in the U.S. and other countries.
Android is a trademark of Google Inc.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica,
lwolfe@lwolfe.com
773-278-2800

###

PRESS RELEASE

'Poptropica Realms' Launches With Infinite Possibilities for Discovery and Creativity

Players Have Endless Opportunities to Create and Explore Their Own Worlds With New 'Realms' Feature on Kids' Virtual World

BOSTON – Jan. 26, 2015 — Brand-new worlds await Poptropica players with today's launch of Poptropica Realms. Limited only by the power of their imaginations, all players on the popular virtual world for kids can now create their own lands, meet strange creatures and build never-before-imagined structures.

For nearly eight years, hundreds of millions of kids have visited Poptropica to explore and solve quests. Now Poptropica Realms puts the power of creation in the hands of players, giving them tools and props with endless possibilities to build or destroy.

Poptropica Realms features seven different biomes that players can use to create amazing, different terrains for their Realms: Forest, Ice, Desert, Swamp, Lunar, Fire, and Crystal.

'In the past, Poptropica offered kids a wonderful place to connect and explore incredible online worlds. Poptropica Realms takes that experience to the next level,' said Jess M. Brallier, publisher of Poptropica. 'Created with input from Poptropica players, this new feature provides endless opportunities to explore and create while playing online.'

Poptropica Realms is free to all players. However, Poptropica Membership gives players Member Exclusives for Realms, including access to all biomes and the ability to save up to 20 Realms. All players can also share their Realms with the Poptropica Creators for a chance to have their work recognized on the Poptropica Creators' blog.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog. Parents can keep an eye on new Island releases and features on Poptropica by following the Poptropica Creators on youtube.com/poptropicacreators, facebook.com/OfficialPoptropica, plus.google.com/+poptropica, or at Twitter.com/poptropica.

About Poptropica (https://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games. Kids create a 'Poptropican' character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies and compete in head-to-head competition. Parents can always trust that their children are playing – and learning – in a safe online and mobile environment.

Poptropica is published by Pearson, the world's leading learning company.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica,
lwolfe@lwolfe.com
773-278-2800

###